What we do

We don’t buy ads.

We don’t write stories for reporters

We don’t put up billboards.

We don’t come up with catchy phrases to make people buy more products they probably don’t need.

So what do public relations agencies do?

PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known as “earned” or “free” media — stories appearing on websites, newspapers, magazines and TV programs — as compared to “paid media” or advertisements.

Top Themen

    Klassische Pressearbeit

    Medienberatung

    Produkt-PR

    Nachhaltigkeits-PR

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Some of our specialties: .

“Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.

Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.

Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.

Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.”

Other important functions of a good PR firm:

  Write and distribute press releases

  Speech writing

  Write pitches (less formal than press releases) about a firm

  Create and execute special events designed for public outreach

  Conduct market research on the firm or the firm’s messaging

  Expansion of business contacts via personal networking or sponsoring

  Copy writing and blogging for the web (internal or external sites)

  Crisis public relations strategies

  Social media promotions and responses to negative opinions online

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